Personalization is a targeting technique. Which can be used to increase relevance and engagement among readers. This builds trust and improves sales.
Many companies like Starbucks already doing this for a long time.
Remember Starbucks writes the customer’s name on the Cup. It’s a kind of personalization to make the customer proud of themself.
As soon as they get the coffee cup. They will post on Social Media.
Don’t trust me?
Here I have searched for the Hashtag #starbucksname and there are around 9k posts with that.
And I’m sure people are posting with different hashtags.
The negative side of Starbucks is also Marketing.
Most of the time people complain about typos in their names.
Good thing? It doubles their brand reach on social media.
Because their name has a typo they will post on social media by mentioning Starbucks.
A quick search of #starbucksnamefail returned 27k+ posts on Instagram.
Ok, The above example is for Offline Stores and Businesses.
Impact of Personalization on the Digital Era
Where Personalization is used in Digital Marketing or Digital Business?
Sending an Email with the User Firstname is Personalization.
You can even see it in the Subject line.
This can be improved more with Email Content Personalization. Like below
But we are stopped right here.
Yes. You can do that with Personalizery.
Personalizery lets you personalize the content or blog post with the user details which can help you to build trust and improve sales.